According to a recent report on TV viewership data gathered by NBC (NY Times, October 17, 2008), free Internet streaming is the most popular alternative to traditional television, accounting for roughly a quarter of total viewing based on field surveys of their TV episodes. Aside from streaming, paid downloads, VOD (video on demand) and mobile viewing were also assessed but their numbers were insignificant at best. The impressive amount of Internet streaming has indeed cast the writing on the wall for free TV on PC.