by Theodore Cartman

It is hard to imagine a world without computers. Computers have come a long way from the two to four-story gadgets that used to occupy the science labs of huge research facilities and military complexes to the personal computers that adorn most offices and now over a third of all homes in the US. When the large computers were replaced by personal computers or PCs, the way the world worked changed has forever. This is because computers added precision and expertise on whatever someone did. This totally revolutionized the way products and services are rendered across the globe not to mention the speed. But the advent of personal computers was not the end of the revolution. Then came the laptops which were miniature versions of the PC created to enable mobile computing.

Laptops were to be the next apex of computer modernization. These were smaller more agile personal computers which in some cases spotted even more features than the regular PCs. Their weight was awe-inspiring and their speed breathtaking. Toshiba and Sony, the computer behemoths responsible for the laptop that we know today, worked tirelessly to shrink the laptop even further and when companies like Dell entered the fray, customization was the next big thing. Laptops are now ultra-thin and ultra-light without necessarily compromising on speed and performance. While this has been impressive, progress is being made and computers can now be customized right from a manufacturer’s website. Dell used to pride itself on allowing its customers to request more memory, larger hard drives or monitor sizes but now customers can order colored laptops with pink being one of the most popular .

The sensation caused by the appearance of pink laptops in the market is no small achievement. Computer manufacturers seem to have capitalized on the sentimental attachment that people, especially females have, to the color pink. Pink shoes, pink lipstick, pink phone, pink Cadillac and now, pink laptops.

Computer manufactures like Dell pioneered the art of allowing customers to actually order a computer directly from the warehouse. Together with this, they also allowed customers to customize their orders and the customer was not just limited to whatever specifics came with the computer. That means the buyer could now request specific memory sizes, screen sizes and resolution, hard drive size and now even color. That means that when a buyer goes to the Dell website to order a laptop, he or she has a wide range of options to chose from. There are now color schemes on the site and the purchaser is not merely limited to the same old black or grey dcor that has dominated the computer color scheme for years.

Pink laptops are quite attractive. Computer makers are banking on the effect this will have especially on the females although as men also do have an affinity for pink as a color. Creators of the pink laptops had high school teens as the target market. This is because of the new social Internet craze that is sweeping the world left by websites such as MySpace and Facebook. This also extends to the realms of gaming and online media and entertainment. Gamers especially, have given pink laptops an unprecedented demand. That is why we can expect the pink laptop craze to continue unabated.

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Tags: pink laptops, colored laptops, Technology, laptops

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